Powerit just might end up being a Unicorn


Before you read too far, I want to be clear that I won’t delete this post, which means that in 5-7 years I’ll either look like a genius or this will make for some fun reflection and analysis as to why it didn’t happen and I can be reminded of it while I’m eating humble pie.

If you can’t tell by that intro, yes, I believe Powerit is going to be a true disruptor. Not in the sense that blockchain is going to be. That’s still picking up steam and going mainstream, but you can see the many uses of that tech and it will truly change how companies interact and share data and much more.

No. Powerit will be a disruptor because it fits perfectly into everyday life and adopted behaviors. Powerit will allow people to do more, untethered. Powerit is the first new battery that will be released commercially in 30+ years. I don’t want to hear about your favorite Techcrunch science project that will never leave the lab or chemists that have found the holy grail only to have it die and never see the light of day. This is real and it’s amazing.

Powerit’s first release will be a single use zinc-air battery that will deliver a punch of power on demand without ever needing to be charged. A chemistry that has been fine-tuned and perfected to be delivered in many different form factors to solve a variety of needs. Think power to people in natural disasters. Think electronics for Doctors Without Borders. Think displaced users at events without a plug in site. Think of the millions–no billions–of power bricks that need to be recharged at the most inopportune time. Powerit is going to handle all of that and more. And for those of you without vision, I’m not just talking about Americans. Mobile behavior isn’t just big in the USA. In fact, it’s even bigger outside of our country and the reliance on portability and access to power will only get bigger. Yes, I love Powerit’s chances.

One of my favorite little companies is hand delivering light to people in underdeveloped countries. I just imagine what that light can do for knowledge and learning. It’s like they handed people an electronic candle and you can see how it will slowly transform an entire people as they read and are more productive into the night. Powerit will be able to do things like that and you should love it, too.

The interest in Powerit has been great so far and it’s going to take off like a rocket when they can drop functional prototypes in people’s hands late 2017 and all Spring 2018. This first technology is going to set the bar and the next technology to be released (projected 2019) is going to be like printing money.

I could easily go on and on about why Powerit is going to win big. And true, it may not make it to Unicorndom, but it will only be because it got bought too early.